At R.O. Why! Marketing, we talk with a log of companies that want to get into blogging for business.  As time goes on, I find that we have to do less convincing that blogging is important, and more time helping these firms understand just how simple blogging is.

We Have to Change Our Thinking
Writing for a business blog is not like writing an article, an email marketing newsletter, a press release, a brochure or a whitepaper.  These types of writing are "institution-to-one" communications, and they often lack the voice of an individual.  A blog on the other hand is communication from a real person.  Bob, your CEO, Mary, your product development manager, your customer service representatives Mike, John and Nancy, or your HR director Jennifer.  When real people write without disguising themselves, the soul of the company is exposed.  Blogging for business allows the passions of your company to come forward and be expressed in an open environment, and when people write about what they are passionate about, most find it quite simple once they get started.

We need to retrain ourselves to make blogging for business a part of our everyday.  Do it first thing in the morning before you check email.  Make it your lunchtime download of what's filling your day.  Scratch out a note on your PDA while you're on the bus and finish it when you return to the office.  Once you get started, you'll find that your antennae go up, and you become much more aware of the things you can write about.  In most cases, your blog posts won't take more than 10-15 minutes. 

What inspired this post?  I received an email from Chris Baggott, CEO of Compendium Blogware that led me to a website on 10 Ways to Find 10 Minutes to Write, and wanted to just ad a few of my own thoughts.  That's it. An email.  it got me thinking, and this blog is the perfect place to share my perspectives.

So, what are you thinking about right now that your audience could benefit from?  Share it with them.  You've got 10 minutes.