The old phrase "you learn something new everyday," does not even come close to the amount of information that I have acquired during my first week on the job. Coming into the office, I knew a lot about the theories and definitions of many marketing strategies, however, I had never really been able to apply them completely to the real world from a small business marketing firm's point of view. Now, though, I am beginning to feel extremely comfortable about blending theories and applications together with a hint of creativity and a new perspective.
Not only do I feel comfortable sharing my ideas within the office, but after a meeting with one of our clients, I feel as though my fresh ideas will spread like rapid fire with our clients as well. While sitting in a meeting, I couldn't help but sit back and listen as to how other businesses operate and brainstorm ideas. I really took the time to immerse myself in their culture to understand exactly who they are, how they operate, and what is important to them. This not only allowed me to feel part of the group as we discussed new marketing strategies, but made it easier to come up with ideas that matched the positioning and brand development of the company. While each company is ultimately unique in its processes, I found that my adaptability to create ideas or suggestions works in other settings that I am not used to. I now realize that whatever setting I am thrown into, I feel confident enough with my ideas and intuition about the culture of the company to be able to create some solid ideas. Whew! I was hoping this would be the case!
In addition to feeling confident within the office, I now feel confident with taking my ideas out of the office. I have now even been able to take a majority of concepts out of the office now and apply them to the other areas of my life. After learning more techniques regarding search engine optimization and email marketing tips, I have been able to continue creating a strong marketing tool for a local horseback riding facility. Even the knowledge I gained from our client's perspective, has allowed me to help this same facility with its brand development and creatively sharing this positioning with its clientele. While i could do this to an extent before working with ROWhy! Marketing, I have a lot more to offer knowledge wise to other passions within my life.
Who knew that even after one week of work and the immersion into a small business and its culture would not only tell you about the type of worker you are, but would give you enough knowledge to begin applying techniques to other areas of your life?
