What do you love?
What are your customers thinking?
Hate?

Think?

Believe?

Feel?

Wish?

Really interesting project going on right now that's cataloging what people think about.  Culling through thousands of Tweets, Twistori is unearthing what's in our hearts and minds.  What we dream about, yearn for, what we would like more of.  What keeps us up at night.

What about our customers?  Do they really care about blogging for business?  Are their hearts on fire for their brand?  Is event marketing really what makes them tick?  Do they really need more email marketing tips?  Each day, are they incessantly hunting for a new Cincinnati advertising agency?

What do they yearn for?  What keeps them up at night?  How much do we really know about what our customers truly want? 

At the end of the day, I don't think our customers here at R.O.Why! Marketing really care about any of that.  They're not out there trying to buy internet marketing consulting services.  They're not looking for another marketing firm, a print advertising campaign that wins an award (for their agency) or the next great interactive marketing campaign.

Here's what they do want:

1.  More sales
2.  Higher profits
3.  Better service
4.  Fewer hassles
5.  Less bull
6.  Someone (dare it be their agency?) to take their hand and lead them

What's fun about my job is cutting through all the crap, thinking like a business owner for our clients, and leading them to efficient, profitable business growth.  But to do that, you have to know what your customers really care about.  You need a Twistori that reveals your customers' hopes, dreams and fears. 

Alternatively, you could just set your agenda aside and listen to them.