As a full service advertising agency and marketing firm in Cincinnati, Ohio, we're demonstrating blog solutions to more and more companies everyday.  One of the biggest questions we receive is "What should I blog about?"

Many companies are unsure of how a blog fits into their overall marketing strategy.  We try to help them understand that unlike a website, which is communication from an institution, a blog is a much more casual, person-to-person type of writing.  As such, the range of topics and the overall tone of the blog is much different.

When it comes to blogging for business, extend the voice to as many employees as possible, and encourage them to talk about the common successes and challenges of their day.

• If you're a staffing company, blog about a candidate you helped today.
• If you're a technology firm, how is a client benefiting from what you delivered?
• If you're an attorney, what advice did you give a client today that others can benefit from?
• If you're a florist, remind your audience of an upcoming holiday.
• If you're a company that supports IT networks and/or desktop PCs, what tips can you deliver that will make someone's life easier?
• If you're a printer, what are some potential pitfalls of not setting up the art files correctly before delivering them to your pre-press department?
  

The possibilities are endless.  Blog about what you know, what you experience, and how you go about helping your clients.  Just blog.  You'll soon be seen as an expert in your field.