R.O.Why! Marketing recently launched two new client websites.

Health Force  For over four years, R.O.Why! Marketing has served as the outsourced marketing department for this national travel nursing and allied health staffing company.  Health Force wanted to take a big leap forward in their overal marketing strategy, brand development, and the level of interaction on their website.  Built with the specific needs of healthcare travelers in mind, the new website allows candidates to build a profile and receive specialized job alerts as opportunities come available.  Travelers can also easily build a customized job cart and apply to many different positions at one time.  Our work now is focused on driving traffic to the new site using search engine optimization, email marketing, print advertising, and soon, a blog just like this one.


IPLogic, Inc. is a leading provider of communications technology solutions across the northeast United States.  Coming off an acquisition of a telephony solutions provider in 2006, the company redeveloped its marketing strategy to better communicate its offerings across the 7 geographic markets in which it now operates.  A series of interactive marketing, email marketing and event marketing programs throughout 2007 culminated in the lauch of the company's new website in early 2008.