As social media becomes more popular across the US, companies have begun merging different social media facets into their marketing strategies.  While some obvious choices of platforms, there are some that many people still question.  As a social media user myself, I am aware of the ability to reach a magnitude of people--including potential clients.  However, when I first hear of Twitter and the way it works, I was a little skeptical.  How could it possibly be that effective when you can only write a message with limited characters?

What I failed to realize was that Twitter has over a million users that post over three million posts a day!!! Talk about reaching a magnitude of people.  As people respond to different areas of their everyday life, they may include a company's name or theory for everyone to see.  They may say good things or bad things--but wouldn't you want to know either way?

As word-of-mouth continues to grow and those consumers listening and entrusting others opinions on products/services grows as well, having a company name in a Twitter post is right where I would want it to be.  Even a short message can be used as a promotion for a product or service, customer service, or even a place where a brand can become characterized. 

In addition, because Twitter messages are seen by so many consumers, it is the perfect place to begin a buzz marketing or word-of-mouth marketing campaign for many start-ups or small businesses.  Rather than spending a ton of money to get your business out there using traditional marketing strategies, a company could use outlets like Twitter to educate consumers and further develop their brand. 

So before you question the magnitude to how much social media can help market your company, remember just how many people will see your company's name daily--good or bad!