Blogging...It certainly is an interesting marketing tool.  Effective...yes.  Yet, not taught often enough.

Throughout college, I learned about both traditional and nontraditional ways of marketing.  I even learned about many of the new strategies within social media tools, but yet, blogging and the importance behind it were left out of the curriculum.  Sure  professors taught students the definition of a blog and where we can find them, but they left out a lot of pertinent information about their ability to strengthen businesses. 

In the last week and a half, I have been working a lot with this concept of blogging for business.  I find the marvels behind the importance of blogs to be mind-blowing.  It is amazing to think that these small writing times allow for interactive marketing between business and consumers and to help companies with their search engine optimization. Had I known all of the benefits of blogs, I would have suggested them within small business marketing plans I have developed for the other employers I have worked for.

Blogging not only allows businesses to get a step up in internet marketing, but they allow bloggers to throw around ideas with others interested in the same areas.  This alone has the potential to create an area where new marketing ideas, concepts, or strategies can develop further.  They serve as a great way to get feedback or suggestions. And they certainly are a way to get what is in your head out on paper (figuratively speaking anyways).

Had I known what I know now about Blogs, I probably would have created one a lot sooner and I certainly would have informed other small business owners about their ability to help businesses grow.  I also, for the sake of future business owners or motivated employees, will be contacting several University professors and reminding them of the importance of a Blog.  I believe that more time should be spent teaching students about these new nontraditional and social media strategies since the wave of the future lies within technology and the importance of being unique and buying unique items within consumers.