I was reading Seth Godin's blog recently and he was talking about how he's found himself using words like 'just' and phrases such as 'sort of' a lot recently.  'So what?' you might say, but his point is that we should all just get around to saying it.  To often when we marketing folks write, we get caught up in the vocabulary, 'hiding behind terms that don't mean anything,' as Seth explains.  Our email marketing uses unnecessary adjectives, drawn out explanations and meaningless modifiers.  Our marketing strategy documents become lengthy dissertations of goals and approaches and methodologies and justifications.  Just say it already.

His blog post also reminded me of some advice I received from Compendium's CEO Chris Baggott - advice which reportedly also came from Seth Godin - "Be Pithy".  Really great, and humbling advice.

Another great piece from Seth's blog:  "Humans like humans. They hate organizations."  Websites communicate as an organization.  One reasons blogs are such a great tool for growing a company is that a blog is communication from a human.  All of your marketing should communicate like a human.  Write in a conversational tone.  Just say it already, and be pithy about it.