As any individual or corporate blogger knows, comments posted to your blog are an important element to building a dynamic conversation and an ongoing relationship with your readers.  It is very important to solicit comments whenever possible, asking customers, employees, partners and even the general public to chime in with their reactions to your posts.  This feedback on your blog give you a sense for how your message is resonating, allowing you to directly address comments and perhaps tailor your communication to better suit your readers' interests.

While the tone, nature and information shared in comments posted to a personal blog may be of little concern, when it comes to blogging for business, oversight of your blog posts and comments is critical.   Organizational blogging efforts must strike a delicate balance between freeing the passionate voices within and the external market to share their insights with the corporate need to keep the blog on strategy from a branding and messaging standpoint.

For example, today we received a comment posted to our blog that began as follows:

"Our web is wholesale jewelry. This is the largest wholesaler of the jewelry and all the commodities made by handmade. You can wholesale thousands of jewelry easily and quickly. The minimum order is $100. We specialize in..."

This is of course a blatant attempt to promote products & services by an unethical marketer.  Instead of finding blogs specific to the wholesale jewelry business, this person is attempting to post advertisements on every blog they can find.

Had our blog been built using some of the free tools out there, this comment may have made it onto our blog unnoticed, confusing our readers and eroding the value of our blogging efforts overall. 

Instead, we use a blogging for business platform that helps protect the company from off-strategy posts and comments, and ensures that we deliver valuable blog content that our readers want.  The marketing-related conversations being held on our blog don't get interrupted by irrelevant messages, and our relationships remain protected.

Want to see a demo of a blog platform that delivers all the benefits of blogging for business (including automatically keyword optimized blogs built on a search engine marketing strategy) while delivering the brand and messaging oversight that's critical to your business?  Click the Contact Us link above to get in touch.