In addition to a strong blog and website content, one of the leading small business marketing strategies is email marketing.  Email can not only get pertinent information out to clients/customers, but it can be a personalized message to clients that make them feel like a large part of the company and its motives.  While the information that goes into the email is important to get right, it is also important to get the design of the email correct so that it is aesthetically appealing and has easy usability.  While building the template for a new client of ours, I began looking through articles that could give me email marketing tips about content and layout.  I came across the following:

8 Email Marketing Tips
Email Marketing Tips, Tricks and Secrets

Just reading through these during the email marketing design phase helped me think about what was important to candidates and to the business writing the emails.  Once I got into the mind set of what each party would like, it was a little easier to create the layout and content.  Without searching through email marketing content, I felt as though I was just building emails and learning through trial and error what works and what doesn't.  However, once I took the time to look through why email marketing was positive for companies and clients, and different email tips, email marketing became easier for me to understand.