While getting ready to come to work this morning, I had the news on in the background and couldn't help but overhear a news story about a new interactive marketing strategy.  Since most conventional marketing strategies are becoming obsolete and marketers are having to turn to new progressive measures, companies such as Reactrix are setting the bar high. 

Reactrix has come up with an interactive display within malls and specific stores that allow consumers to participate in a number of video games.  These displays are made up of a digital pad on the floor playing advertisements within a video-game realm.  Rather  than just playing advertisements that consumers often block-out, Reactrix is making their advertisements come to life.  This interactive marketing not only grabs consumers' attention from afar, but is longer lasting among consumers as well.  The more fun the game that the advertising is allowing consumers to play, the longer consumers remember the brand, and the more awareness that brand receives.

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Interactive digital signage and interactive marketing does not stop there.  The company GestureTek is using similar approaches among the gesture-based digital signage.  Rather than only sharing advertisements through games on the floor, GestureTek is using table tops, wall mounts, and interactive decorations.  They also branch out from the interactive games and provide consumers with interactive visual displays of all different effects.  Click here for more information.

Due to the lessening popularity of traditional marketing strategies, more companies are going to be engaging in more consumer interactive advertisements and several other forms of interactive marketing.  Companies that are already ahead of the ball like Reactrix and GestureTek,  have definitely closed this gap of the future!