Event marketing is one of the fastest growing marketing strategies in the industry right now.  Whether companies focus on upscale events, street teams, or in-store events, more and more consumers are becoming enthralled with the craze.  While reading articles this past week, I found the following article that talks about the popularity of photographs in event marketing.  Event Marketer magazine suggests that photo activation among consumers during events not only pleases customers by actively participating, but it allows them to continue engaging with the product post-event.  Photographs taken at certain events, if done right, can help create a relationship among consumer and brand.

This past summer and early fall, several companies have focused on photography and the post-event engagement among consumers.  Home Depot has teamed up with NASCAR and College Game Day to help co-sponsor fans getting their photographs taken behind NASCAR scenes and with football hot shots. By giving away a mystery amount gift card when the customer goes to the NASCAR or College Game Day site to get their picture, both companies are gaining customer loyalty.

Oscar Myer has been using its infamous Weinermobile to its advantage this summer.  While most consumers see the weinermobile and whip out their cameras for a photo op, Oscar Myer thought that they would capitalize on consumer interaction and brand loyalty by bringing its mobile to a number of festivals, fairs, stores etc.  They ran their new campaign advertisements and allowed consumers to "get in a picture with the weinermobile." These pictures were then put online in hopes that when fans came to retrieve their pictures they would stock up on other  related products. 

Event marketing is becoming more and more popular among companies as they get tired of traditional marketing strategies.  Engagement with consumers at these events is also helping this marketing strategy take off and become popular among the numbers.