today at www.MDIMedical.com. While we were not engaged to work much on the site's design, we rewrote and organized all of the content in a much more intuitive way. Here, we're all about delivering ROI marketing strategies, so we built some strong calls to action into a common sidebar that should help drive qualified sales and marketing leads for the company, and work to help us monetize the entire marketing strategy.R.O.Why! Marketing has also delivered a corporate blogging platform consisting of 5 company bloggers and a little over a dozen targeted keyword blogs. As bloggers post new content on the specific keyword topics, they'll begin to rank much more effectively in the search engines, helping out the overall search engine optimization effort significantly.
Overall, we completed the following:
1) Organized and architecture files into bookmark / search engine optimization-friendly folder structures
2) Modified layout to polish the overall look and feel without changing the brand
3) Improved the page aesthetics to deliver a cleaner appearance
4) Use general include files so future updates, redesigns and new modules can be "plugged-in" much more efficiently (header, footer, sidebar, etc.)
5) Improve child menus within the navigation to be css-driven & easier to manage
6) Replace most inline javascript into modular included .js files, and use asp to replace javascript code bloat where applicable.
7) Created page-level meta keywords and descriptions support which was not previously present
8) Applied the new page template code to the ExactTarget email marketing signup confirmation pages
9) Crafted new, discipline-specific pages of content for each the clients 3 primary audiences
We have many more big plans for the site, but this was just a first attempt to clean things up a bit, give users clear calls to action, launch the blogging platform, and prepare for future upgrades. We're looking forward to the redesign of the overall brand in the future.
So, what's this Atlanta-based company doing with an Ohio marketing agency? They sought out a firm with specific healthcare staffing expertise and found us.
We love when that happens!
