Great call just now with Doug and Sara over at Compendium. We were talking about the marketing ROI of blogging for business. It goes like this.
If your Cincinnati marketing firm delivered $5.66 for every $1 you handed over, wouldn't you go find as many singles as you could? Blogging for business really works.
- I blog about the things I think and do.
- I try to blog a lot.
- I use the search marketing keywords that I know people search on.
- I use a platform that automatically positions my content for maximum search engine love.
- I get ranked in Google for terms like Cincinnati Marketing (#3 in local results) Cincinnati Marketing Firm (#1), Cincinnati Advertising Agency (#10), Social Media Marketing Cincinnati (#10), and about 45 others.
- People search using these search marketing keywords b/c that's what the research tells me.
- They find my blog.
- They read and click on a call to action.
- They get some value, and we have a great marketing strategy conversation.
- Some of those people choose to engage us and help them build their business.
- 10 new leads
- 4 well-qualified opportunities
- 2 new clients
- 566% ROI
If your Cincinnati marketing firm delivered $5.66 for every $1 you handed over, wouldn't you go find as many singles as you could? Blogging for business really works.


