"Doing something is better than doing nothing." 

"Taking action is better than standing still."

Is it really?  Just because you're sending out those sales letters each week doesn't mean it's getting you anywhere. Sure, you have a monthly email marketing broadcast, but are people reading it?  Is it really helping you form deeper connections with customers?  If the answer isn't a clear and resounding "Yes, and here's how we measure it," you need to be open to the idea that it all might just be a giant waste of time.

Here's an example.  I recently had a problem with a piece of software we use.  It wasn't doing what it was supposed to.  I contacted the company, explained the problem, and asked for them to look into it.  Within 24 hours I had a reply from support:  "I've done A, B, and C.  Please let me know if the problem persists."  Super, so I go check, and the problem is still there.  What's more, the person could have seen this before even replying.  Don't they realize that I'm less interested in the action they took than I am in making the problem go away?  I want a solution, not a description of what you did.

Your marketing needs to deliver solutions.  Your executives who hold your feet to the fire don't care how many email marketing broadcasts you send.  They don't care how many tradeshows you attend and flyers you print.  It doesn't matter how many impressions your brand development efforts make.  They want results.

Your customers want the same.  Give them value.  Make something about their life better, faster, more enjoyable, more efficient, cost less.  They don't care about what you're saying.  Change something big for them.