Just received another notice of the April 18th luncheon from the Cincinnati Chapter of the American Marketing Association which will feature Ken Pendery and Chris Tomasso of First Watch Restaurants, Inc.

Here's an excerpt from the announcement:

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First Watch was founded in 1983 on this simple concept. Today, First Watch Restaurants, Inc. is the largest privately owned, daytime-only restaurant company in the country.   Headquartered in Bradenton, FL, and operating more than 76 restaurants in 11 states, First Watch offers something for everyone, from traditional Breakfast, Brunch and Lunch favorites to their signature creations. Business or pleasure, First Watch takes pride in meeting the special needs of their customers.

Ken Pendery, President and CEO of First Watch Restaurants, is a visionary in the restaurant business.  He has created several restaurant concepts and has held numerous executive positions.  Ken and Chief Marketing Officer, Chris Tomasso will speak on the concept building and brand marketing strategies that have led to the success of First Watch Restaurants.

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I've known a few restaurant owners who have really struggled with brand development, and defining a niche.  First Watch has definitely done a great job of that and I'm looking forward to learning just how they did it, and potentially bringing back a few tricks I can share with our clients.  As I've already said, I really do love this place.