One of our newest clients, KeenHire, has just launched a new software solution to aid hiring authorities, executive recruiters and search firms in conducting behavioral interviewing and selection that helps to dramatically reduce the negative impacts of a bad hire.

The release just hit the wires today.  As someone focused on ROI marketing, I'm interested not only in measuring the marketing results of a campaign, but also in using that data to predict future performance.  That's what the study of marketing analytics is all about - using what you know about the past to make more informed future decisions.

As an employer, I find it fascinating there are proven solutions and tools out there that help companies predict the future performance of a candidate before they are hired.  I've always understood that a person's skills and experience are truly only part of the determination of whether someone is qualified for the job.  However, by working with KeenHire, I've learned that the candidate's values, motivations, likely reactions to business scenarios, and ability to learn new skills - what many consider to be the most important hiring criteria - can actually be measured and predicted with a great degree of accuracy.  Suddenly the concept of 'the right fit' takes on a whole new meaning.

So in the future if we interview you for a job with this Cincinnati marketing firm, don't be surprised if we spend less time on your resume and much more on figuring out who your favorite Little Rascals, Looney Tunes, Sponge Bob or Family Guy characters are. 

In the words of the great Stewie Griffin:

"Come, ice cream. Come to my mouth. How dare you disobey me!"