When I entered Miami University as a Freshman, Facebook was just beginning on its journey. While it had a few people, they was extremely minimal and geared toward the starting college students.  Just four years later, Facebook has seen a face lift--possibly even one on botox.  Rather than just linking friends together to keep up with one another, it is now almost an online resume. 

Good or bad?

I mean if you think about it, having a Facebook account allows you to put a lot of information about who you are, your interests, work experiences, and pictures to show the real you.  People can tell a lot about a person based off the information they have posted, in addition to the type of stickers, wall posts, and applications they have plastered all over their profiles.  In fact, at the Cincinnati AMA Digital Marketing Summit a few weeks ago, one of the presenters actually introduced himself to the crowd using his Facebook profile and a few pictures posted to it. 

To think that these social tools that were originally built to keep friends linked, are now being overpopulated with business professionals and colleagues is extremely eery.  Students must now block profiles from non-friends and assess information on their profile to assure themselves that the typical college lifestyle and accompanied behaviors does not get in the way of a job. I feel as though having professionals use Facebook to their advantage to learn more about candidates, or to even just look at potential employees, is probably not the best way to evaluate a person...even the brightest out there have probably unwound a time or two in college.  In fact, if today's professionals had an account when they were in school, is it fair to assume that they would have had more reserved pages?