I just finished writing an article for one of our clients, Partner Finance, a local finance and accounting executive search firm.  Entitled Staying Marketable in a Down Economy, the article proposes what finance and accounting professionals should do to weather this current storm, whether they're looking for a job right now or simply trying to stay in the one they have given the market turmoil. 
   
Unfortunately, it's times like these that many realize the need for a personal marketing strategy.  It's now that so many kick themselves for not doing what it takes to be prepared before the storm hit.  Kind of like a company that spends nothing on a marketing strategy and execution plan until sales dry up, and then they wonder why the results don't come immediately.

Spend some time on your own brand development exercise.  What makes you, well, you?  Find your strengths.  Then put them to work, and insulate yourself to market fluctuations.



The advice is suitable for just about anyone today.  Check it out.  I'd love your feedback.