Here at R.O.Why! Marketing, we've had quite the new business development push going, and it's really starting to pay off. We are very fortunate to have been recently chosen as the Cincinnati marketing firm by two area companies: DocuStar and also by Star Base Consulting. We will be delivering a variety of solutions including marketing strategy, email marketing, direct mail, interactive marketing, and a corporate blogging platform.
The other story behind our new business push is the flurry of requests we're receiving for quotes. It seems that many firms are talking with Ohio marketing agencies and shopping price. We are being asked for quotes on search engine optimization, quotes on ROI marketing measurement, quotes for email marketing programs, etc.
While we certainly appreciate the interest, we will not reduce what we do to a commodity. At R.O.Why! Marketing we sell marketing solutions that grow businesses. Period. Have a problem like too few leads? Not enough sales? Customers not fully engaged? We can help you solve that, but it starts with a relationship. We need to build one together in order to properly address your challenge.
How much to send emails to my database?
In one example, a company asked us for a quote for an email marketing program. Well, anyone can provide email software. Anyone can deliver a tool at a price, but it's what you get for that price, the expertise in email marketing, the best practices, knowing what to avoid, the support, the on call status, etc. that makes all the difference in the world. I just can't communicate all of that without meeting the company. or without writing a ridiculously long proposal that no one would read. You need to hear it in my voice, read it in my face, shake my hand and know that you're talking to the company that CAN make it happen.
We sell the solution to the problem, the expertise. The tool is just the tool, and if it's just quoted like that, it will be compared to other tools without an appropriate appreciation for the differences in features/functionality, and the company and people behind it.
Everything can be obtained cheaper. Are you sure that's what you want?
